Pureform — General Terms and Conditions

Version 1.0 · Last updated: 2 September 2026

These General Terms and Conditions apply to every offer made by Pureform and to every distance contract concluded between Pureform and a consumer through pureformeu.com.

Contents

  1. Definitions
  2. Identity of the Seller
  3. Applicability
  4. The Offer
  5. The Agreement
  6. Right of Withdrawal
  7. Costs in the Event of Withdrawal
  8. Exclusion of the Right of Withdrawal
  9. Extended Voluntary Return Policy
  10. The Price
  11. Conformity, Warranty and the Pureform Guarantee
  12. Delivery and Performance
  13. Payment
  14. Complaints Procedure
  15. Applicable Law and Disputes
  16. Personal Data
  17. Additional or Deviating Provisions
  18. Contact and Company Details

Model Withdrawal Form

Article 1 — Definitions

In these General Terms and Conditions the following definitions apply:

  • Pureform / the Seller: the company identified in Article 2, which offers products to consumers at a distance through the Website.
  • Consumer: the natural person who is not acting for purposes relating to a trade, business, craft or profession, and who enters into an agreement with the Seller.
  • Website: pureformeu.com, including all associated subdomains.
  • Distance contract: an agreement concluded between the Seller and the Consumer within the framework of a system organised for distance selling, whereby up to and including the conclusion of the agreement exclusive use is made of one or more means of distance communication.
  • Cooling-off period: the period within which the Consumer may exercise the right of withdrawal.
  • Right of withdrawal: the possibility for the Consumer to withdraw from the distance contract within the cooling-off period.
  • Model withdrawal form: the form included at the end of these Terms, which the Consumer may use to exercise the right of withdrawal.
  • Durable medium: any instrument that enables the Consumer or the Seller to store information addressed personally to them in a way that permits future reference and unaltered reproduction, including email.
  • Day: calendar day.

Article 2 — Identity of the Seller

Products offered on the Website are sold by:

L.dam en M.brand VOF, trading as Pureform Kerkstraat 7a 2871 ED Schoonhoven The Netherlands

Chamber of Commerce (KvK): 83413243 VAT number: NL862864665B01 Email: info@pureform.nl

The Pureform brand is operated internationally by Pureform Brands LLC, a limited liability company organised under the laws of the State of Wyoming, United States, with its registered address at 34 N Franklin Ave, Ste 687 #5135, Pinedale, WY 82941, United States.

For orders placed on the Website, the seller of record is the entity named at the top of this Article. Pureform will publish an updated version of these Terms if the seller of record changes.

Article 3 — Applicability

  1. These General Terms and Conditions apply to every offer made by the Seller and to every distance contract concluded between the Seller and the Consumer.
  2. Before the distance contract is concluded, the text of these Terms is made available to the Consumer on the Website in a way that allows the Consumer to store them on a durable medium.
  3. If any provision of these Terms is or becomes wholly or partly void or annulled, the remaining provisions remain in full force. The void provision is replaced by a provision that approximates its purport as closely as possible.
  4. Nothing in these Terms limits the mandatory statutory rights of the Consumer. Where a provision conflicts with mandatory consumer law, the statutory rule prevails.

Article 4 — The Offer

  1. If an offer is subject to a limited period of validity or to conditions, this is expressly stated in the offer.
  2. The offer contains a complete and accurate description of the products offered, in sufficient detail to allow the Consumer to make a proper assessment. Product descriptions state the material, dimensions or available sizes, weight and care instructions.
  3. Images are a truthful representation of the products offered. The Seller cannot guarantee that colours shown on a screen correspond exactly to the actual colours of the product.
  4. Obvious mistakes or errors in the offer do not bind the Seller.
  5. Every offer makes clear what rights and obligations attach to acceptance, including in particular the price including VAT, any shipping costs, the manner in which the agreement is concluded, the applicability of the right of withdrawal, and the method of payment and delivery.

Article 5 — The Agreement

  1. The agreement is concluded at the moment the Consumer accepts the offer and satisfies the conditions attached to it.
  2. If the Consumer has accepted the offer electronically, the Seller confirms receipt of that acceptance electronically without delay. Until receipt of the acceptance has been confirmed, the Consumer may dissolve the agreement.
  3. The Seller takes appropriate technical and organisational measures to secure the electronic transfer of data and to provide a secure web environment, including for electronic payment.
  4. The Seller may, within statutory limits, verify whether the Consumer is able to meet payment obligations and assess facts relevant to responsibly entering into the distance contract. On reasonable grounds arising from that assessment, the Seller may refuse an order or attach conditions to its execution, stating reasons.
  5. No later than at the time of delivery, the Seller provides the Consumer, in writing or on a durable medium, with: the address to which complaints may be sent; the conditions and manner in which the right of withdrawal may be exercised; information on warranty and after-sales service; the price including VAT; delivery costs where applicable; and the model withdrawal form.

Article 6 — Right of Withdrawal

  1. The Consumer has the right to withdraw from the agreement without giving any reason within fourteen (14) days of receiving the product.
  2. The cooling-off period begins on the day after the Consumer, or a third party designated by the Consumer other than the carrier, has received the product.
  3. Where the Consumer has ordered several products in one order that are delivered separately, the cooling-off period begins on the day the last product is received. Where delivery of a product consists of several shipments or parts, the period begins on the day the last shipment or part is received.
  4. If the Seller has not provided the Consumer with the legally required information on the right of withdrawal or the model withdrawal form, the cooling-off period expires twelve (12) months after the end of the original period. If the Seller supplies that information within those twelve months, the period expires fourteen (14) days after the day on which the Consumer received it.
  5. During the cooling-off period the Consumer shall handle the product and its packaging with care. The Consumer may unpack and handle the product only to the extent necessary to establish its nature, characteristics and functioning, as would be permitted in a shop.
  6. To exercise the right of withdrawal, the Consumer notifies the Seller within the cooling-off period using the model withdrawal form or by any other unequivocal statement sent to the email address in Article 2.
  7. After notifying withdrawal, the Consumer returns the product within fourteen (14) days. The Consumer bears the burden of proof that the return was made in time, for example by means of a proof of postage.

Article 7 — Costs in the Event of Withdrawal

  1. Where the Consumer exercises the right of withdrawal, the direct costs of returning the product are borne by the Consumer, provided the Seller has stated this before the agreement was concluded.
  2. The Seller refunds all payments received from the Consumer, including the standard delivery costs of the original shipment, without undue delay and no later than fourteen (14) days after the day the Seller is informed of the withdrawal. The Seller may withhold the refund until the goods have been received back, or until the Consumer has supplied proof of return, whichever occurs first.
  3. The refund is made using the same means of payment used by the Consumer, unless the Consumer expressly agrees otherwise. No charge is made for the refund.
  4. If the Consumer chose a delivery method more expensive than the cheapest standard delivery offered, the Seller is not obliged to refund the additional cost.
  5. The Consumer is liable only for any diminished value of the product resulting from handling beyond what is necessary to establish its nature, characteristics and functioning. The Seller may not invoke this if it failed to provide the legally required information on the right of withdrawal before the agreement was concluded.

Article 8 — Exclusion of the Right of Withdrawal

  1. The right of withdrawal is excluded only where the Seller has clearly stated this in the offer, at the latest before the agreement was concluded, and only for the categories listed below.
  2. The right of withdrawal is excluded for: a. products made to the Consumer's specifications, including engraved, personalised or custom-sized items; b. products that are clearly of a personal nature; c. sealed products that are not suitable for return for reasons of health protection or hygiene, where the seal has been broken after delivery, including earrings.

Article 9 — Extended Voluntary Return Policy

  1. In addition to and without prejudice to the statutory right of withdrawal in Article 6, the Seller offers a voluntary commercial return period of ninety (90) days from the day the product is received.
  2. This voluntary return period is granted on the following conditions: the product is unused and undamaged, is returned complete with all supplied accessories, and is returned in its original packaging.
  3. Return shipping costs under this voluntary policy are borne by the Consumer.
  4. This voluntary policy is a commercial arrangement offered in addition to the Consumer's statutory rights. It does not limit, replace or affect the right of withdrawal in Article 6 or the statutory conformity rights in Article 11 in any way.
  5. The Seller may amend or withdraw this voluntary policy for future orders. The policy in force at the moment the agreement is concluded applies to that order.

Article 10 — The Price

  1. All prices shown on the Website are in euros and include VAT where VAT is applicable.
  2. Shipping costs, where charged, are shown before the order is confirmed.
  3. During the period of validity stated in the offer, prices are not increased, except for changes resulting from a change in VAT rates.
  4. Where a product is offered at a reduced price, the reference price shown alongside it is the lowest price applied by the Seller during the thirty (30) days preceding the reduction, in accordance with Article 6a of Directive 98/6/EC.
  5. All prices are subject to obvious printing and typographical errors. The Seller is not obliged to deliver a product at an evidently incorrect price.
  6. Where products are shipped to the Consumer from outside the customs territory of the delivery country, all applicable import VAT, customs duties and clearance fees are borne by the Seller. The Consumer pays nothing beyond the total shown at checkout and will not be charged any additional amount on delivery.

Article 11 — Conformity, Warranty and the Pureform Guarantee

Statutory conformity

  1. The Seller guarantees that the products conform to the agreement, to the specifications stated in the offer, to reasonable requirements of soundness and usability, and to the statutory provisions in force on the date the agreement was concluded.
  2. The Consumer has the statutory right to a product that conforms to the agreement. Where a product does not conform, the Consumer is entitled to repair or replacement and, where applicable, to a price reduction or dissolution of the agreement, in accordance with Dutch law. These statutory rights apply for the full statutory period and are not limited by any commercial guarantee.
  3. The Consumer shall report a lack of conformity to the Seller within a reasonable period after discovering it. A report made within two (2) months of discovery is in any event considered timely.

The Pureform Guarantee

  1. In addition to the statutory rights described above, the Seller provides a commercial guarantee, the Pureform Guarantee, on all jewellery purchased through the Website.
  2. The Pureform Guarantee covers, for the lifetime of the product, manufacturing defects and structural faults, being specifically: broken or failing clasps and fastenings, broken links or chains under normal wear, loose or detached settings, and stones falling out of their setting.
  3. Where a claim under the Pureform Guarantee is accepted, the Seller repairs or replaces the product free of charge, at its discretion. Where the same product is no longer available, the Seller offers a comparable product or a refund.
  4. The Pureform Guarantee does not cover: a. normal wear and tear, including surface scratches and loss of shine through use; b. tarnishing, fading, oxidising or discolouration of plated finishes; c. damage caused by contact with perfume, cosmetics, cleaning agents, chlorinated water or salt water; d. damage caused by accident, misuse, or storage or handling contrary to the care instructions; e. products that have been altered, resized or repaired by the Consumer or by a third party; f. loss or theft of the product.
  5. To make a claim under the Pureform Guarantee, the Consumer contacts the Seller at the email address in Article 2 with the order number and clear photographs or video of the defect.
  6. The Pureform Guarantee is offered in addition to, and does not limit or replace, the Consumer's statutory rights described in paragraphs 1 to 3 of this Article.

Water and daily wear

  1. Pureform jewellery is water-resistant for everyday exposure such as hand washing, rain and perspiration. It is not designed for prolonged immersion, and exposure to swimming pools, hot tubs and sea water may damage the finish. Damage arising from such exposure falls under paragraph 7(c).

Care

  1. Care instructions are provided on each product page. Following them is a condition of the Pureform Guarantee.

Article 12 — Delivery and Performance

  1. The Seller exercises the greatest possible care when receiving and executing orders.

  2. The place of delivery is the address the Consumer provided during the ordering process.

  3. The Seller executes accepted orders promptly and in any event within thirty (30) days, unless a longer delivery period has been agreed with the Consumer.

  4. Indicative delivery times, counted from dispatch, are: United States 3 to 7 working days; European Union 3 to 9 working days; other destinations 4 to 9 working days. These are indications and not fixed terms.

  5. If delivery is delayed, or if an order cannot be executed or can be executed only in part, the Consumer is notified no later than thirty (30) days after the order was placed. In that case the Consumer is entitled to dissolve the agreement free of charge.

  6. Where the agreement is dissolved under paragraph 5, the Seller refunds the amount paid without undue delay and no later than fourteen (14) days after dissolution.

  7. If delivery of an ordered product proves impossible, the Seller makes every effort to offer a comparable replacement. The Consumer is informed clearly before dispatch that a replacement is being offered and is free to decline it. Return costs for a replacement item are borne by the Seller.

  8. The risk of damage to or loss of products passes to the Consumer at the moment the product is delivered to the Consumer or to a third party designated by the Consumer other than the carrier.

  9. A Consumer may cancel an order free of charge at any time before dispatch. The Consumer should contact the Seller as soon as possible; the Seller will confirm whether the order has already been dispatched.

  10. Paragraph 9 does not apply to orders for products made to the Consumer's specifications, including engraved, personalised or custom-sized items, as referred to in Article 8.2(a). Once production of such an item has begun, the order can no longer be cancelled, and the Seller may charge the reasonable costs already incurred, up to a maximum of fifteen percent (15%) of the order value.

  11. Paragraph 9 applies to Consumers only. Where the buyer is acting for purposes relating to a trade, business, craft or profession, cancellation of an order after it has been accepted and before dispatch entitles the Seller to charge the reasonable costs already incurred, up to a maximum of fifteen percent (15%) of the order value.

Article 13 — Payment

  1. Payment is made through the payment methods offered on the Website at the time of ordering.
  2. The Consumer shall report any inaccuracy in the payment details provided to the Seller without delay.
  3. Where the Consumer fails to meet a payment obligation in good time, the Seller may, subject to statutory limits, charge reasonable costs that were made known in advance.

Article 14 — Complaints Procedure

  1. The Seller operates a complaints procedure that is adequately publicised and handles complaints in accordance with it.
  2. Complaints about the performance of the agreement must be submitted to the Seller fully and clearly described, within a reasonable period after the Consumer has discovered the defect.
  3. Complaints submitted to the Seller are answered within fourteen (14) days of receipt. Where a complaint foreseeably requires longer to process, the Seller confirms receipt within fourteen (14) days and indicates when a substantive response may be expected.
  4. If a complaint cannot be resolved by mutual agreement, the Consumer may submit the dispute to a competent alternative dispute resolution body. Consumers in the European Union may also seek assistance from the European Consumer Centre in their country of residence via eccnet.eu. Dutch consumers may contact ACM ConsuWijzer at consuwijzer.nl.
  5. A complaint does not suspend the Seller's obligations unless the Seller states otherwise in writing.

Article 15 — Applicable Law and Disputes

  1. Agreements between the Seller and the Consumer to which these Terms apply are governed by Dutch law.
  2. This choice of law does not deprive the Consumer of the protection afforded by the mandatory provisions of the law of the country in which the Consumer has their habitual residence.
  3. Disputes are submitted to the competent Dutch court, without prejudice to the Consumer's right to bring proceedings before the court of their place of residence where mandatory law so provides.

Article 16 — Personal Data

  1. The Seller processes personal data in accordance with its Privacy Policy, published on the Website.
  2. Personal data of the Consumer are used to execute the agreement, to deliver the order, and to provide customer service, and are shared with logistics partners only to the extent necessary for delivery.

Article 17 — Additional or Deviating Provisions

Provisions that are additional to or deviate from these Terms may not be to the detriment of the Consumer and must be recorded in writing or in such a way that the Consumer can store them in an accessible manner on a durable medium.

Article 18 — Contact and Company Details

Questions about these Terms and Conditions can be sent to info@pureform.nl.

Seller and operator of pureformeu.com

L.dam en M.brand VOF, trading as Pureform Kerkstraat 7a 2871 ED Schoonhoven The Netherlands

Chamber of Commerce (KvK): 83413243 VAT number: NL862864665B01 Email: info@pureform.nl

Company operating the Pureform brand

Pureform Brands LLC 34 N Franklin Ave, Ste 687 #5135 Pinedale, WY 82941 United States

Model Withdrawal Form

Complete and return this form only if you wish to withdraw from the contract.

To: L.dam en M.brand VOF (Pureform) Kerkstraat 7a, 2871 ED Schoonhoven, The Netherlands Email: info@pureform.nl

I/We () hereby give notice that I/We () withdraw from my/our (*) contract of sale of the following goods:

  • Description of the goods: ______________________________________
  • Order number: ________________________________________________
  • Ordered on (DD-MM-YYYY): _____________________________________
  • Received on (DD-MM-YYYY): ____________________________________
  • Name of consumer(s): _________________________________________
  • Address of consumer(s): _______________________________________
  • IBAN or payment account for the refund: _______________________
  • Signature of consumer(s) (only if this form is submitted on paper): ______________
  • Date (DD-MM-YYYY): ___________________________________________

(*) Delete as appropriate.