Our story

15 July 2021
The first step

We didn’t start with perfection — we started with direction. From day one, Pureform was about building with intent and creating something meant to endure.

22 august 2022
Launch of Pureform

Pureform launched as a brand built around movement. Designed for men driven by progress, where function and style move together.

20 June 2025
The Evolution: From Movement to Meaning

As our vision sharpened, Pureform evolved. From movement as function to jewelry as a reflection of quiet confidence.

Future
Legacy in Progress

Pureform continues to evolve with a long-term view. Focused on refinement, continuity, and building something meant to remain.