A note from the founders
Why this bracelet is $57
and not $5,900.
Not a diamond bracelet for $57 — the one nobody can tell apart from it. Here's exactly where the difference sits.
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Shop the bestsellers Buy 2, Get 1 Free- Free worldwide shipping
- Lifetime warranty
- 100,000+ customers
The honest version
What the other $5,843 buys
We won't pretend our stones are mined. Both sides:
What you give up
- A mined stone and its certificate
- Resale and insurance value
- The name on the box
- The campaign, and its face
- The store on the corner
What you keep
- The look, across a table
- The weight and the cut
- Stones that don't scratch or cloud
- Waterproof, never tarnishes
- Lifetime warranty, not two years
You're paying for rarity and a name. Neither shows on your wrist.
The short version
How we got to $57
without cutting the look.
We started with what you see.
At arm's length: white stones, a bright setting, weight on the wrist. Rarity doesn't read. Neither does the name.
Then asked the workshops a different question.
Not what diamond costs to set. How close you get with materials that survive being worn every day.
Very close, for very little.
316L surgical steel, 925 sterling silver, 5A+ stones cut to the same proportions. Shower, gym, salt water — it doesn't care.
The difference
Side by side, no spin
Including the two rows where they win.
| Boutique brand | Pureform | |
|---|---|---|
| Mined diamonds | Yes | No |
| Certificate & resale value | Yes | No |
| Reads the same across a table | Yes | Yes |
| No scratching or clouding | Yes | Yes |
| Waterproof & sweatproof | Varies | Yes |
| Warranty | 2 years | Lifetime |
| What you pay | $5,900 | From $57 |
Where most men start
Start here
Buy 2, get 1 free. Mix and match across every piece.
If you want the stone to be rare
Or step up to moissanite
A real gemstone — 9.25 on the Mohs scale against diamond's 10, and more brilliance.
Around a sixth of the boutique price.
Worn daily by
100,000+
customers across the US and Europe.
Lifetime warranty
Tarnishes, fades or breaks under normal wear? We replace it.
Free worldwide shipping
Every order, no minimum, tracked from the door.
Easy returns
Doesn't sit right? Send it back.
Before you ask
The questions we get most
If it's this cheap, what's the catch?
Our stones are 5A+ lab-made, not mined — so no certificate, no resale value. And no boutique or importer in the price. You get the look and the build, without the part of the bill you can't see.
Will it turn my wrist green?
No. That comes from copper and cheap plating. We use 316L steel and 925 silver. If yours ever does, the warranty covers it.
Can I shower, swim and train with it on?
Yes. Waterproof and sweatproof. Most customers put a piece on and never take it off.
Are the stones real diamonds?
No, and we never say they are. Steel and silver pieces use 5A+ stones cut to the same proportions. The moissanite line is a real gemstone: 9.25 on the Mohs scale against diamond's 10. Every product page says what's in it.
How does Buy 2, Get 1 Free work?
Add three pieces, the cheapest comes off at checkout. No code needed.
What if it doesn't fit?
Every bracelet has an adjustable extender. Still not right? Send it back.
Limited batch
When this batch is gone,
the offer goes with it.
We produce in small runs. Buy 2, Get 1 Free runs while this batch lasts.
- Free worldwide shipping
- Lifetime warranty
- Easy returns